Perspectives

Why Cause-Related Marketing Can Score For Your Business

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Ali Lyons

Cause-related marketing (CRM) has picked up hype across businesses and consumers. Why? Because when done right it works. Studies prove that consumers want to buy and support products from businesses that give back. Cause-related marketing shows that a company is making a pledge that goes beyond just saying that they care.The growth of cause marketing grew from a $700million industry in 2000 to more than $2 billion in 2017.

What is cause-related marketing:

A form of marketing in which a company and a non-profit strategize together to address a social or environmental problem and create business value for the company at the same time. A well-planned cause related marketing plan meets the goals of both the non-profit and company with a portion of the proceeds from the sales of the company donated to the cause.

Benefits of CRM:

A well planned cause-related marketing strategy has many advantages for all parties involved  (the company, non-profit, and consumer). There are many successful CRM campaigns that have had a huge impact equally on the nonprofits and companies. Some well- known examples are American Express, Toms Shoes, Coca-Cola, and Dove. Some benefits to consider:

  • Brand awareness
  • Increase ROI or monetary donations
  • Reputation
  • Website traffic
  • New donor/customer base
  • Customer loyalty and trust

 

ARS and CRM:

Since 2007, Advanced Remarketing Services has worked within the nonprofit industry and has proudly raised over $150,000,000 for our charity partners and returned over 80% of every gross dollar raised. We are committed and inspired to working with our non-profit partners and buyers with the work they do. We recommend that our buyers and partners let people know about the good work they support and working with us on a cause-related marketing plan is an easy way to do so. Our car donation program is customizable to each of our nonprofit partners needs. We help guide, implement, and promote a strong brand, SEO/SEM, social media, and digital marketing plan. It is our commitment to work with our partners values and missions to make a long-term impact and relationship that works. 

Ali LyonsWhy Cause-Related Marketing Can Score For Your Business

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